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JOIN THE WINNING TEAM

Image by Alessio Patron

AT YOUR SERVICE 

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GAME.

SET. 

MATCHED

Alyan & Company is a consultancy to firms and companies who celebrate sport and intend on integrating it as effective business tool.

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Whilst we make a distinction between marketing of sport and marketing with sport depending on your passion, compatibility and business objectives, marketing is a small part of what we do. 

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By analysing our clients’ goals and ambitions, we select the properties, activities and platforms to create exceptional campaigns and drive results that stand the test of time.

WHO WE WORK WITH

Alyan & Company work closely with coaches, sports shops, leisure centres, sports clubs, performance facilities, as well as online businesses as we customise our services and packages to suit your needs depending on your budget and objectives. 

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By reviewing your numbers and improving your business plan, we inject all the right ingredients at the right time to generate results.

HOW WE CAN HELP

From building business plans, software, websites, brands, communities, partnerships, effective systems and programmes, online presence, we optimise your facilities, your structures and build sustainable growth synergies. 

 

Alyan can help you make more profit, claim a return on your investment and diversify revenue streams by attracting new clients, players, athletes, members, sponsors, partners, collaborators and influencers.

WE'RE BUILDING BIG 

Working locally, nationally and internationally, organising events and building communities both in-person and online and brand awareness.

 

We also work with schools, universities, community centres as well as investors, resorts and international sporting and travel organisations to build together and build big. 

BUILDING TOGETHER

BUILDING BIG

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MARKETING OF SPORT

PASSION FOR PERFORMANCE 

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Engaging with sporting audiences in i.e. tennis, golf, football, hockey, basketball, winter and water sports our team specialise in working with you to build impactful campaigns and implement sports marketing strategies which supplement your wider marketing and business objectives.

ATHLETES

Supporting rising-stars and established athletes alike, our team, alongside their families and agents, helps build strong marketing profiles, prioritising the protection and enhancement of their personal brands. 

 

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PRESENCE

Leveraging social media as your primary asset when communicating with your audience helps you share your story whilst boosting and maintaining engagement. Through syncing your online presence and social media identity geared towards attracting commercial propositions, we aim to secure global opportunities. 

SPORTS BUSINESS

Promoting consumption and enjoyment of sport we support, i.a. operators of sports businesses, organisers of events, leagues, championships, and federations. From apparel and equipment to services in facilities and events in stadiums, our team is committed to assisting you in every aspect of the sphere of sport and performance.

MARKETING WITH SPORT 

MADE TO REPRESENT 

Alyan Sport cooperates with companies interested in sponsorships, communication deals and collaborations within the sports industry. 

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We assist you in finding your role and building relationships at major sporting events by empowering your PR via connecting with media influencers and brand ambassadors, international athletes and teams. 

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PARTNERSHIPS 

Combining personal and professional experience with deep understanding of the intersection between sports and branding, we are set to find the right partnership for our athletes, prioritising to reflect and develop their personal brand.

BRANDS 

Alyan brand services cover a wide range from brand audits and global campaign building to brand positioning and rebranding. Fluent both in cooperation with global brands and start-ups, our experience enables us to discover and build your marketing strategies within the sport arena.

WE WORK

WITH YOU

Alyan & Co provides the following services to clubs, parks, school facilities and leisure centres, performance centres, sports clubs:

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We can develop a full coaching structure at your venue, high quality sessions and activities that will bring more players to the club and the courts. Our package includes but not limited to:

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  • Junior and adult lessons (all ages and levels)

  • Junior Academy program

  • Holiday Camps

  • Private coaching

  • Social and engaging lessons and activities

  • Social and LTA tournaments

  • Links with schools and disability organisations

  • LTA Events like British tennis weekends

  • Additional entertainment, competitive and family programs 

  • Team management

  • Inter-club competitions​

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SPORTS PROGRAMS

Image by FILMDUDES

MARKETING AND PROMOTION

  • ​Venue website management and analysis

  • Market analysis

  • SWOT analysis

  • Website creation and development

  • Website SEO and Google Ads

  • Social media management

  • Emailing, customer satisfaction and engagement 

  • Business development activities

  • Flyers, banners, posters and more design

  • Schools promotion and offers

  • Internal promotion (clubhouse, courts, cafe...)

  • Creation of databases and systems ​

  • Creation of apps, software, booking systems 

VENUE MANAGEMENT 

  • Business plan

  • Booking administration

  • Revenue management

  • Court maintenance

  • Pavilion and cafe management

  • Retention, growth and financial plans

  • Committee members assistance

  • Administration methods and systems 

  • Consultancy services

  • Membership support

  • Funding support

  • Participation plan

  • Stringing services and shop

  • Sponsorship plan

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